ABOUT BATA SINGAPORE

WE SHOE THE WORLD

Our story began in 1894 in a small town called Zlin, in the Czechoslovakia. The siblings Tomas, Anna and Antonin Bata founded the T.& A. Bata Shoe Company with $320 inherited from their mother. With over 300 years of family history in shoemaking, the reputation for quality and know-how of the Bata name helped propel the company’s start-up. Being the ninth generation of shoemakers, they introduced innovation which brought about the “Batovka”, a high quality, mass-manufactured, affordable shoe for working people. The Bata legacy had just begun.

BATA started building its name in the then Malaya when the first store opened at Capitol Building, Singapore on August, 1931. Tomas Bata established Bata Shoe Company Limited to carry on the business as manufacturers, distributors and marketers of footwear.
Today, Bata has grown to be a leading footwear manufacturer in Singapore and operates a retail chain of more than 40 stores. Home to BATA Asia Pacific and Africa operations, the Singapore office manages close to 3,000 outlets in the region.

BATA’s reach may be worldwide, but our presence is local. Our novel international manufacturing structure allows Bata facilities around the globe to respond to the unique needs and wants of local customers.

As a result, we are honoured to be a ‘local’ company in Singapore and have over 40 outlets here.

Bata serves a million customers each day with a business model based on quality and accessibility for all. From environmentally conscious shoes to high-tech heels, Bata’s strategic innovation and production is led by a diverse group of real people. Take a look at some of our true stories, to discover more about Bata’s pioneering products and talented innovators.

Fall In Love with Bata Contest

After 8 weeks and thousands of online contest submission from Bata customers who have spent $50 or more in our store, we finally picked the Grand winner on the first week of November. Congratulation to Mr. Mohammad Sufendi Bin Salim who wins an all expense paid trip* to Europe for two.

"Firstly, I didn't expect to win anything. I am a regular Bata customer and usually shop at Bata for shoes and sandals for me and my family. I think Bata shoes are of excellent quality and very affordable. I still remember my 1st pair of Bata shoes bought during my school days. The Bata Brand has indeed evolved through the years to stay current with the trends" - Mohammad Sufendi Bin Salim, Grand Winner of #FILWBATA

*Capped at $5,000.00 SGD

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About our shoes

Bata operating companies are grouped into business units. It makes sense to us to operate locally. This way we can share expertise when it comes to similarities in markets and business issues. Each group benefits from synergies specific to their requirements. That includes similarities in product development, sourcing and marketing support. It’s another example of how Bata’s global success is in reality made of thousands of local successes.

Bata, founded by Tomas Bata in Austria-Hungary, continues as a family-run business. Today our headquarters are in Lausanne, Switzerland, but our operations separate geographically into three divisions. Bata Europe is based in Italy and operates 500 stores offering fashionable footwear. Many of our innovative fashion lines originate at our Italian center. The world-class shoe innovation center just outside Venice supplies many of the exclusive lines found in Bata stores throughout Europe.

Bata International serves customers in much of Asia, the Pacific and Africa through its 3,000 stores and many dealers. It is supervised from Singapore. Bata International operates shoe innovation centers in several countries, as well as 23 factories to serve individual markets.

Bata Latin America is based in Mexico City. Bata is the leading retailer of shoes in Latin America. We’re also the leading marketer of children’s branded footwear!

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Bata – The Leading Shoe Brand in Singapore

Our story began in 1894 in a small town called Zlin, in the Czechoslovakia. The siblings Tomas, Anna and Antonin Bata founded the T.& A. Bata Shoe Company with $320 inherited from their mother. With over 300 years of family history in shoemaking, the reputation for quality and know-how of the Bata name helped propel the company’s start-up. Being the ninth generation of shoemakers, they introduced innovation which brought about the “Batovka”, a high quality, mass-manufactured, affordable shoe for working people. The Bata legacy had just begun.

BATA started building its name in the then Malaya when the first store opened at Capitol Building, Singapore on August, 1931. Tomas Bata established Bata Shoe Company Limited to carry on the business as manufacturers, distributors and marketers of footwear.

Today, Bata has grown to be a leading footwear manufacturer in Singapore and operates a retail chain of more than 40 stores. Home to BATA Asia Pacific and Africa operations, the Singapore office manages close to 3,000 outlets in the region.

BATA's reach may be worldwide, but our presence is local. Our novel international manufacturing structure allows Bata facilities around the globe to respond to the unique needs and wants of local customers.


As a result, we are honoured to be a ‘local’ company in Singapore.


 

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Bata Gift Card

About The Card

Bata Gift Card is the perfect choice as a gift designed for everyone, and what’s more wonderful than giving that special friend, corporate client or family member the gift they would walk away feeling inspired in style all year round.

The Bata Gift Card is in $10, $20, $30 and $50 denominations. For enquiry, please contact us at 63397000 or write in to us.

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Bata Singapore Recognized at the 2015 Marketing Excellence Awards

On Nov. 18, Bata Singapore received a bronze award in the Brand Awareness category for its “Have We Met” campaign.

The Marketing Excellence Awards is one of Singapore’s largest awards shows. The award celebrates the work of the country’s top marketers, who set the benchmark for the industry. Winners of the Marketing Excellence Awards are recognized as the top performers in Singapore. The judging panel for this year’s awards included representatives from major international companies, including Adidas, Blackrock, Akamai, Hilton, Energizer and Visa.

Parrish Tan, marketing manager for Bata Singapore, attended the event with the creative and accounts team from Section, Bata’s partner in the campaign. Tan commented: “It was truly a gratifying and humbling experience to represent Bata Singapore at these awards, where hundreds of advertising and marketing representatives from the region cheered us on when the announcement was made that we had been awarded the bronze award.”

He added: “The ‘Have We Met’ campaign struck a chord with most of the attendees, and gave a great impression of the Bata brand. Full credit should go to the Bata Singapore team and the agency, Section, for believing in the campaign and supporting us with their amazing work.”

The event was held at the Mandarin Orchard hotel, and was attended by over 500 industry professionals, including award winners, advertising agencies and media agencies.

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Power Skipaholics Team Tours Schools

Skip, perform and impress! Those are the watchwords of the Power Skipaholics team, which is making the rounds of schools across Singapore to promote the sport of skipping rope.

The first stop was the co-ed Montfort Secondary School, in northeastern Singapore, on March 7. More than 600 students between the ages of 13 and 16 were entertained by the talents of the Power Skipaholics team before joining in the fun.

The Power Skipaholics team is a group of female rope-skipping enthusiasts who have been putting on performances to entertain and spread the message of health and fitness since 2010. Their performances showcase single rope skipping, partner skipping, long rope skipping and double Dutch.

Power has been the team’s partner since 2014 with the sponsorship of Power footwear for the coaches as well as the sponsorship of Jumpfest, an annual competition held for all schools in Singapore and attended by more than 1,000 school students and skipping enthusiasts.

This July, the 2016 Jumpfest will involve the top teams from over 50 schools. Rope skipping is an activity offered in all Singaporean schools.

“By partnering with the Skipaholics, we are able to connect with the students on the ground level and in their environment, which is challenging under the Ministry of Education’s strict regulations,” commented Pierluigi Pontecorvo, company manager of Bata Singapore. "We hope that with such activities, we are able to increase brand awareness among students."

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Power Skipaholics Team Holds JumpFest 2016 in Singapore

On July 29, the Power team from Singapore organized their “JumpFest” event, involving schoolchildren from a number of the country's primary schools. The aim of the event was to create a fun skipping contest to help children keep fit, and raise awareness of the Power brand..

The competition took place at the Home Team NS Balestier clubhouse in Singapore, and featured a total of 440 skippers from 15 different primary schools, for a total of 36 teams. Also in attendance were the coaches and parents of the contestants, along with a number of representatives from Bata Singapore: Pierluigi Pontecorvo, country manager; Parrish Tan, marketing manager; Stephanie Chua, A & P and customer service officer, and Jaz Hang, Bata Club manager.

Participation saw an increase of 20 percent compared to the last JumpFest held in 2014, and there was also an increase in the number of participants wearing Power shoes. Participants were each given drawstring goodie bags featuring the Power Logo, and including Power JumpFest event t-shirt, a bottle of water, a Bata voucher and a skipping rope.

The competition was divided into a number of segments. First was the Power 3 Minute Challenge, with 10 participants per team. The objective was for teams to make the most number of successful skips as possible with the individual rope within three minutes. First place in the event went to Pioneer Primary School team 3, with Woodgrove Primary team 1 in second, and Pioneer Primary team 2 in third.

The second event was the SkipFit Long Rope Relay, again featuring 10 members per team. Each player took turns to jump across a figure-eight pathway around the turners. The aim of the challenge was for teams to complete as many successful skips as possible on the long rope within one minute. The winners of the event were Woodgrove Primary team 1, with Innova Primary teams B and C in second and third places respectively.

Following the competitive events, there was a special appearance by athletes from the Singapore national teams, including Calvin Kang Li Loong, Syahir Jack Ezekiel, Ang Xuan Yi, Kelvin Tan and James Wong. There then followed photos with the winning teams and a novelty challenge, where the national athletes attempted the Power 3 Minute challenge with participants. Paralympian Kelvin Tan also tried the novelty challenge, becoming the first visually handicapped athlete to take part in the competition.

To conclude the event, the Skipaholics team from Power entertained the crowd with a special performance, clad in customized Power clothing and shoes. The team performed creative skipping stunts accompanied by a pop music sound track.

"Pontecorvo commented: “I am thrilled to be a part of this event, and I must say that I never thought skipping could be so exciting and well-received by the students. With Power being the organiser and main sponsor of this event since 2014, we have seen the growth of the brand among the younger segment evidently with an increase in number of students wearing Power shoes in this year’s competition.”

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