About our shoes

Bata operating companies are grouped into business units. It makes sense to us to operate locally. This way we can share expertise when it comes to similarities in markets and business issues. Each group benefits from synergies specific to their requirements. That includes similarities in product development, sourcing and marketing support. It’s another example of how Bata’s global success is in reality made of thousands of local successes.

Bata, founded by Tomas Bata in Austria-Hungary, continues as a family-run business. Today our headquarters are in Lausanne, Switzerland, but our operations separate geographically into three divisions. Bata Europe is based in Italy and operates 500 stores offering fashionable footwear. Many of our innovative fashion lines originate at our Italian center. The world-class shoe innovation center just outside Venice supplies many of the exclusive lines found in Bata stores throughout Europe.

Bata International serves customers in much of Asia, the Pacific and Africa through its 3,000 stores and many dealers. It is supervised from Singapore. Bata International operates shoe innovation centers in several countries, as well as 23 factories to serve individual markets.

Bata Latin America is based in Mexico City. Bata is the leading retailer of shoes in Latin America. We’re also the leading marketer of children’s branded footwear!

Bata – The Leading Shoe Brand in Singapore

Our story began in 1894 in a small town called Zlin, in the Czechoslovakia. The siblings Tomas, Anna and Antonin Bata founded the T.& A. Bata Shoe Company with $320 inherited from their mother. With over 300 years of family history in shoemaking, the reputation for quality and know-how of the Bata name helped propel the company’s start-up. Being the ninth generation of shoemakers, they introduced innovation which brought about the “Batovka”, a high quality, mass-manufactured, affordable shoe for working people. The Bata legacy had just begun.

BATA started building its name in the then Malaya when the first store opened at Capitol Building, Singapore on August, 1931. Tomas Bata established Bata Shoe Company Limited to carry on the business as manufacturers, distributors and marketers of footwear.

Today, Bata has grown to be a leading footwear manufacturer in Singapore and operates a retail chain of more than 40 stores. Home to BATA Asia Pacific and Africa operations, the Singapore office manages close to 3,000 outlets in the region.

BATA's reach may be worldwide, but our presence is local. Our novel international manufacturing structure allows Bata facilities around the globe to respond to the unique needs and wants of local customers.

Bata Gift Card

About The Card

Bata Gift Card is the perfect choice as a gift designed for everyone, and what’s more wonderful than giving that special friend, corporate client or family member the gift they would walk away feeling inspired in style all year round.

The Bata Gift Card is in $10, $20, $30 and $50 denominations. For enquiry, please contact us at 63397000 or write in to us.

Bata Singapore Recognized at the 2015 Marketing Excellence Awards

On Nov. 18, Bata Singapore received a bronze award in the Brand Awareness category for its “Have We Met” campaign.

The Marketing Excellence Awards is one of Singapore’s largest awards shows. The award celebrates the work of the country’s top marketers, who set the benchmark for the industry. Winners of the Marketing Excellence Awards are recognized as the top performers in Singapore. The judging panel for this year’s awards included representatives from major international companies, including Adidas, Blackrock, Akamai, Hilton, Energizer and Visa.

Parrish Tan, marketing manager for Bata Singapore, attended the event with the creative and accounts team from Section, Bata’s partner in the campaign. Tan commented: “It was truly a gratifying and humbling experience to represent Bata Singapore at these awards, where hundreds of advertising and marketing representatives from the region cheered us on when the announcement was made that we had been awarded the bronze award.”

He added: “The ‘Have We Met’ campaign struck a chord with most of the attendees, and gave a great impression of the Bata brand. Full credit should go to the Bata Singapore team and the agency, Section, for believing in the campaign and supporting us with their amazing work.”

The event was held at the Mandarin Orchard hotel, and was attended by over 500 industry professionals, including award winners, advertising agencies and media agencies.

Power Skipaholics Team Tours Schools

Skip, perform and impress! Those are the watchwords of the Power Skipaholics team, which is making the rounds of schools across Singapore to promote the sport of skipping rope.

The first stop was the co-ed Montfort Secondary School, in northeastern Singapore, on March 7. More than 600 students between the ages of 13 and 16 were entertained by the talents of the Power Skipaholics team before joining in the fun.

The Power Skipaholics team is a group of female rope-skipping enthusiasts who have been putting on performances to entertain and spread the message of health and fitness since 2010. Their performances showcase single rope skipping, partner skipping, long rope skipping and double Dutch.

Power has been the team’s partner since 2014 with the sponsorship of Power footwear for the coaches as well as the sponsorship of Jumpfest, an annual competition held for all schools in Singapore and attended by more than 1,000 school students and skipping enthusiasts.

This July, the 2016 Jumpfest will involve the top teams from over 50 schools. Rope skipping is an activity offered in all Singaporean schools.

“By partnering with the Skipaholics, we are able to connect with the students on the ground level and in their environment, which is challenging under the Ministry of Education’s strict regulations,” commented Pierluigi Pontecorvo, company manager of Bata Singapore. "We hope that with such activities, we are able to increase brand awareness among students."

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Bata Grand Opening at Compass One

Our newest Bata Store officially opened in Compass One (#01-31) on 29 September 2016 to an overwhelming success!

We are honoured to have Mr. Alexis Nasard, Global CEO of Bata Group gracing the occasion, along with Mr. Roberto Longo, President of Asia Pacific for Bata Shoe Organisation Worldwide and Mr. Pierluigi Pontecorvo, Country Manager of Bata Shoe Singapore.

A big thank you to our lovely media guests who turned up too!

What's your Love Story with Bata?

Fall signifies the perfect season for romance. So, flow into fall with romance today and share with us what makes you Fall in Love!

Over 50 customers gave us their lovely and romantic stories in this contest with over 24,000 of our Facebook fans reached and 100 shared those beautiful stories. While 3 lucky fans will walk away with a $50 Bata voucher, Bata Singapore Social Media team had such a fun time interacting with our Bata fans on Facebook. Stay tuned as we have more of these contest soon!

SPRING & SUMMER CAMPAIGN: GIFT WITH PURCHASE, INSTANT WIN PRIZES

7 April to 7 May 2017

Our Spring & Summer Collection is finally unveiled and it’s a collection worth remembering! To make it even more memorable for you, we want to share with you the following gift-with-purchase in-store redemption and instant win opportunity!

PLAY ONLINE GAME & WIN INSTANT PRIZES
How good is your memory? Test your ability to remember in our online Match & Win game featuring selected footwear from our latest Spring & Summer Collection 2017. Complete the game successfully within 90 seconds to redeem a prize card from our special Gashapon machine located at our Bata Peninsula Plaza store, which can be exchanged for the actual prize at our Level 1 cashier counter. There are a total of 12 different prizes including a limited edition Bata Tiffin Lunch Box and Bata vouchers to be won.

OVERVIEW

1. Campaign period from 7 April to 7 May 2017.
2. Gift With Purchase and Online Game ("the Campaign") are open to all participants residing in Singapore or are currently on a short-term visit to the country. Employees (and their immediate families) of Bata (Singapore) Pte Ltd ("the Company"), their advertising and design agencies, distributors and partners are not eligible to participate in the online game.
3. Redemption of Bata vouchers are applicable at all stores except Changi Airport Terminal 3, and redemption must be made by 7 June 2017.
4. Redemption of all other prizes must be made by 7 May 2017 in Bata Peninsula Plaza store.
5. Redemption of gift with purchase (Bata shoe bag) is available at all Bata stores.
6. All prizes are not transferable or exchangeable for cash. The Company reserves the right to substitute the prizes with others of equivalent value without prior notice.
7. All pictures shown are for illustration purposes only.

DETAILS FOR THE ONLINE GAME

1. To play the Online Game, Participants will need to tap on their mobile devices or click on the desktop version of the game to overturn 20 cards featuring 10 different pairs of shoes from Bata's Spring & Summer Collection. Match and pair up cards with the same pair of shoes within 90 seconds to complete the game.
2. Each Participant or NRIC/Passport number is only allowed to play the Online Game once.
3. All Participants who have successfully completed the online game will be notified via the email address submitted at the start of the game to inform them about the prize redemption process.
4. The Company reserves the right to refuse participation for any ineligible Participants.
5. Personal data of Participants will be collected as the company deems fit. The company shall reserve the names and particulars of the participants for their own internal usage only for this Campaign.
6. The Company’s decision on all matters relating to the redemption process shall be final and binding. The Company shall not be obliged to enter into any correspondence concerning the Campaign.
7. The Company reserves the right to withdraw, discontinue or terminate this Campaign at any time at its absolute discretion, without notice or liability to any person.
8. The Company, its related corporations and/or employees shall not be liable for any loss or damage arising in connection with the Campaign, including without limitation, any illegible entry forms, error in computing, any computer system or equipment breakdown, electronic malfunction or any notice which is misdirected or lost in the post.
9. The Company reserves the right in its sole and absolute discretion to exclude/disqualify any person from participating in this Contest without any obligation to furnish any notice and/or reason.
10. The Company reserves the right to amend the terms and conditions as it deems fit.

INSTANT WIN PRIZES

1. All redeemed Prizes are non-transferable, not exchangeable for cash, credit or any other item and shall be subject to such terms and conditions which the Company and/or the relevant vendor, merchant or supplier of the goods or services may at its/ their sole and absolute discretion impose. The Participant agrees to abide by those terms and conditions.
2. The Company may, in its sole and absolute discretion, vary, modify, exchange or substitute any Prize or any term or particulars of any Prize without liability to furnish any reason and/or notice to any person.
3. The Company and/or the relevant vendor, merchant or supplier of the goods or services shall determine the color, style, any fittings, fixtures, packaging, accessories and/or form of the Prize, as appropriate. The Participant shall accept the Prize “as is” and the Company shall be under no obligation to entertain any request by the Participant to change any aspect of the Prize. The Company makes no representation or warranty whatsoever as to the quality or fitness for purpose or any other implied terms and conditions with respect to the Prize awarded in the Online Game, and the Company shall not be held liable for any loss, cost or damage to any person resulting or arising from any of this Online Game's Prizes or the use of it.
4. The Company shall notify the Participants of the location where the relevant Prize is to be claimed. Winners will have to produce their NRIC or Passport to collect a Prize card at a Gashapon machine in Bata Peninsula Plaza store before they proceed to the cashier to exchange the Prize card for the actual Prize. Without any liability on the part of the Company, any unclaimed Prize within the given period will be kept by the Company for future uses. Any Participant whose Prize has been so forfeited shall not be entitled to any compensation notwithstanding non-receipt by him/her of any notification.

AMENDMENTS
The Company reserves the right to vary, delete or add to these terms and conditions at any time in its absolute discretion without notice or liability to the participants of the Campaign or any other person.

DECISION OF COMPANY FINAL
The Company’s decision on all matters relating to the Online Game or the interpretation or implementation of these terms and conditions shall be final and binding on all Participants. In the event of any inconsistency between these terms and conditions and any brochure, marketing or promotional material relating to the Campaign, these terms and conditions shall prevail.

GOVERNING LAW
These terms and conditions shall be governed by the laws of Singapore.

Bata Opens Doors at Premiere Mall in Singapore

Bata Singapore launched a brand new store at the Centrepoint shopping mall on March 12, with Bata Club members in attendance as special guests.

The Centrepoint was one of the first malls on the famed Orchard Road and has remained one of the biggest and most abuzz since 1983. The mall was recently revamped and is poised to attract shoppers with many new stores and restaurants.

Company manager Pierluigi Pontecorvo and finance director Joseph Toh got the festivities underway with a ribbon cutting ceremony. Bata Club members who had shopped at Bata stores in central Singapore were invited, and staff representing each company department came as well.

Customers were given a chance to win prizes by spinning a "Spin and Win" wheel with each purchase. Valued Bata Club members were invited to spin the wheel twice.

"It is with great pleasure that I announced the opening of the Centrepoint store," Pontecorvo commented. "I must give credit to the team for making the store opening a success through their hard work and teamwork. To open a store in Singapore’s premier shopping district, the famous Orchard Road, gives me great pride, and we believe that we will continue to grow the brand and the business in Singapore."